Unclumped. Uncompromised. Just pure.
Smooth shakes.
No clumps.
A powdered additive for your protein powder. It helps the powder wet and disperse — for a smoother shake with less effort.
A better protein shake.
You add your scoop, shake the bottle — and still end up with dry lumps. PURE helps protein powder wet and disperse more effectively.
Without PUREWith PURELess clumping
Fewer persistent dry lumps.
Better dispersibility
Mixes more evenly in the liquid.
Smoother to drink
A more pleasant texture.
Simple integration
Fits your existing routine.
How it works
The science behind the smoothness.
Why protein powder clumps
Fine protein particles don't always wet easily. Liquid coats the outside of an agglomerate while dry powder stays trapped inside — and the particles stick together into lumps that shaking alone can't break.
How our emulsifier helps
Emulsifiers have regions that interact with water and regions that interact with less water-friendly surfaces. They help liquid spread across the powder, so particles separate and disperse instead of clumping.
- 01
Without PURE
Water struggles to penetrate the powder and dry clumps form.
- 02
With PURE
The liquid spreads readily across the powder particles.
- 03
The result
The powder disperses evenly for a smoother shake.
About us
Built from experience and science.
We're young entrepreneurs from ETH Zurich who love sports, health and solving problems with science. Protein matters for active lifestyles — and more of us are reaching for plant-based options too.
But we kept facing the same frustration: shakes that taste great, ruined by clumps. So we set out to fix it.
Our mission: make protein shakes smoother and more enjoyable through thoughtful, science-driven formulation.
Scientific transparency
Science first. Claims backed by data.
We evaluate how our formulation affects the mixing and dispersibility of protein powders under defined conditions — and share our methods openly.
Testing methodology
Powder type, liquid volume, temperature, mixing time and method.
Clump formation
Defined observations of visible clumps after mixing.
Dispersibility
How evenly the powder distributes throughout the liquid.
Comparative results
With vs. without PURE under equivalent conditions.
Conditions
Factors that influence mixing performance.
References
Literature and technical documentation.
Ready for a smoother shake?
Preregister and be the first to try PURE.
Questions or partnerships? lakaelin@student.ethz.ch